Swift & Hale Download PDF

Annual
Report 2026

Swift & Hale plc
Walking and camping since 1973

Annual Report and Accounts for the 52 weeks to 31 January 2026, published 7 May 2026.

  • Revenue £418.6m
  • Profit before tax £28.9m
  • Dividend 9.2p a share
  • 128 stores
  • 48,000 repairs

Download the PDF132 pages, 12MB

We opened six stores, mended 48,000 items and grew profit by 12%.

A family outside a green tent at a Lake District campsite
Great Langdale. The Club grew to 2.1 million members.
Muddy walking boots striding through a puddle
A wet autumn sold waterproofs and boots.
A packed lightweight tent, a mug and a yellow sit mat on slate
Own brands rose to 61% of sales.
A Swift & Hale shop painted dark green in a Dales market town at dusk

Revenue

£418.6m

Up 6.8% on last year, with like-for-like sales up 4.1%.

£31.2m adjusted profit before tax, up 13.5%

£36.4m net cash and no borrowings

Five years on one path

Choose a measure to see how it moved from FY22 to FY26.

£418.6mRevenue

£331.4mFY22£352.0mFY23£372.7mFY24£392.1mFY25£418.6mFY26

Sales to customers, excluding VAT and after returns.

Close to the path

A walker on the Dorset coast path above chalk cliffs
128 stores near
national parks
Mist in a Lake District valley at sunrise
A tester pegging out a tent on Dartmoor in drizzle
A school group walking a valley path in the Brecon Beacons

England 88, Scotland 15, Wales 13, Republic of Ireland 12. Six opened this year, in Hexham, Builth Wells, Oban, Okehampton, Bakewell and Westport.

Read the report

  1. Chair's statementp. 8The total dividend for the year rises 9.5% to 9.2p, and the board reports on its first year under the UK Corporate Governance Code 2024.
  2. Chief Executive's reviewp. 11Tom Penhallow reports on trading in a year of changeable weather and higher wage costs, and on progress against our four priorities.
  3. Strategy in actionp. 19Priority 1, closer to the path. We opened six stores in FY26. Oban and Westport, both on the Atlantic coast, are ahead of plan.
  4. Chief Financial Officer's reviewp. 25Adjusted profit before tax rose 13.5% to £31.2m. We paid for six new stores and a higher dividend without borrowing and finished with net cash of…
  5. Sustainabilityp. 35Purchased goods make up four fifths of our carbon footprint, so most of our effort goes into what own-brand kit is made of and how long it lasts.
  6. Risk and viabilityp. 46The board sets how much risk we take. Teams across the business manage it day to day, and internal audit tests that their controls work.
  7. Governancep. 56Helen Ashdown on the decisions the board took in FY26 and how it is getting ready to declare on the company’s material controls.
  8. Financial statementsp. 100

You will find us in Keswick, Ambleside, Fort William, Oban, Betws-y-Coed, Hathersage, Exeter, Galway, Westport, Dorchester and 118 other towns near the path.

The whole report

Strategy, governance, remuneration and the audited accounts, laid out for print and for reading on screen.

132 pages, PDF, 12MB

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